Marketing

Hat’s off to you!

As a creative marketing professional, you tend to wear a lot of hats. See below for some cool hats I’ve had the opportunity of wearing!

 

Strategic Marketing Campaigns

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  • Marketing Planning:

  • Public Relations:

  • Event Management:

  • Photoshoots Curation & Execution:

  • Trade Shows: Preparation and attended trade shows as needed, including but not limited to Beautycon LA, Beautycon NYC, IPSY GenBeauty NYC, IPSY GenBeauty LA for competitive research as well as a sales rep.

Brand Partnership Management

Act as a key day-to-day liaison for all brand partnerships from product development to creative development to marketing, social and PR plans.

  • Universal Studios: Worked closely on all day-to-day needs with Universal Studios marketing, creative and sales teams on PUR X The Grinch Collaboration 5-pc cosmetic collection

  • Lionsgate: Working closely on all day-to-day needs with Lionsgate marketing, creative and sales teams on PUR X My Little Pony: The Movie 3pc collection

  • BOXYCHARM:

  • IPSY:

Social Media Strategy & Influencer Relations

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  • Social Media & Content Creation:

  • Hailie Barber: Managed all elements for brand ambassador for My Little Pony: The Movie collaboration with creative activations, events, trade shows, and day-to-day needs etc.

  • Etienne Ortega: Managed all elements for partner on collaborative palette with creative activations, events, and day-to-day needs etc.

Product Development

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Ecommerce & Digital Marketing

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