Hi I’m Kristen
With 13+ years of experience spanning marketing, creative, operations, sales enablement, education, and product launches, I help brands bring structure to growth. I've launched 250+ products, managed $20M+ budgets, built and scaled creative teams, optimized workflows, implemented technology, and led cross-functional initiatives across retail, eCommerce, DTC, and omnichannel environments. My strength lies in connecting strategy, people, processes, and execution—building scalable systems that improve efficiency, accelerate growth, and help teams do their best work.
WHAT I CAN HELP WITH
• Marketing Operations & Process Optimization
• Creative Services & Team Leadership
• Go-to-Market Strategy & Product Launches
• Fractional Marketing Leadership
• Creative Workflow Design & Resource Planning
• DAM Selection & Implementation
• AI Integration & Automation
• Retail, DTC & eCommerce Marketing Strategy
• Product Positioning & Launch Planning
• Marketing Technology & Systems Optimization
• Project Management & Cross-Functional Alignment
• Budget Planning & Operational Efficiency
• Sales Enablement & Education Programs
• Vendor, Agency & Freelancer Management
• Reporting, Dashboards & Performance Analysis
Available for freelance + consulting.